Unbundled is a concentrated investment firm led by seasoned entrepreneurs, investors, and operators who understand what it takes to build a great software business. We partner with founder-led vertical software and AI companies, providing the expertise, talent, and capital to scale beyond product-market fit to category leadership.
We are founders, investors, and operators
We’ve been in your shoes. As founders, we understand the highs and lows of building a successful company. You've created an exceptional product, and we’re eager to bring our expertise to the table, working together to redefine your industry.
Pete Freeland
Founder & Managing Partner
Pete created Unbundled Capital from 20 years of experience at established investment firms (TA, Great Hill, General Catalyst). He also co-founded BuildGroup, a $330M investment firm in Austin, TX.
Shane Skiffington
Co-founder & Partner
With over 15 years of experience leading tech companies - from global enterprises like BlackBerry to hyper-growth startups like Fiix - Shane brings deep executive expertise in building and scaling software businesses.
Tim Keebler
Co-founder & Partner
Tim has 15 years of experience at leading investment firms (OpenView, LLR Partners, General Catalyst). He’s built a reputation as a relationship-oriented thought partner to executive teams.
Guillermo Grimaldo
VP, Investments
Guillermo brings six years of experience at leading investment firms (OpenView, Goldman Sachs, Norwest). At Unbundled Capital he helps lead sourcing and new investments, and is operationally involved with portfolio companies post-close.
Calin Cuciureanu
VP, Data & Impact
Calin brings over 15 years of experience building high-performing data teams and strategies across B2B SaaS companies including Zoovu, Fiix, and Worko. At Unbundled, he leads our Operational AI playbooks.
We invest in founders who want more than capital - leaders who value real partnership through thoughtful collaboration, operational depth, and shared conviction in what’s possible.
“They don’t just sit on the sidelines. They’re in the trenches with us, working through real challenges together. It feels more like a partner than an investor.”
“One of the biggest upsides was the talent network they have. Every introduction was thoughtful, relevant for the next stage of our business, and has significantly raised the bar on our team.”
“Unbundled combines something rare: real trustworthiness with real operating chops. They care about our people and our business the way an owner does, and they have the experience to actually move the needle. Partnering with them was one of the best decisions we made.”
Experienced partners, taking a different approach.
We strive to be a different kind of partner - people-first, focused, and patient. By partnering with just one or two vertical software and AI companies each year, we take a hands-on approach that allows us to provide the dedicated expertise and time needed to build market leaders - while creating lasting partnerships along the way.
