Unbundled is a concentrated investment firm led by seasoned entrepreneurs, investors, and operators who understand what it takes to build a great software business. We partner with founder-led vertical software companies, providing the expertise, talent, and capital to scale beyond product-market fit to category leadership.
We are founders, investors, and operators
We’ve been in your shoes. As founders, we understand the highs and lows of building a successful company. You've created an exceptional product, and we’re eager to bring our expertise to the table, working together to redefine your industry.
Pete Freeland
Founder & Managing Partner
Pete created Unbundled Capital from 20 years of experience at established investment firms (TA, Great Hill, General Catalyst). He also co-founded BuildGroup, a $330M investment firm in Austin, TX.
Shane Skiffington
Co-founder & Partner
With over 15 years of experience leading tech companies - from global enterprises like BlackBerry to hyper-growth startups like Fiix - Shane brings deep executive expertise in building and scaling software businesses.
Tim Keebler
Co-founder & Partner
Tim has 15 years of experience at leading investment firms (OpenView, LLR Partners, General Catalyst). He’s built a reputation as a relationship-oriented thought partner to executive teams.
Calin Cuciureanu
VP, Data & Impact
Calin brings over 15 years of experience building high-performing data teams and strategies across B2B SaaS companies including Zoovu, Fiix, and Worko. At Unbundled, he leads our Operational AI playbooks.
We invest in founders who want more than capital - leaders who value real partnership through thoughtful collaboration, operational depth, and shared conviction in what’s possible.
“What impressed me most was the operational depth they bring. It’s not just capital, but more importantly, they’ve been in our shoes and know how to scale the right way.”
“They don’t just sit on the sidelines. They’re in the trenches with us, working through real challenges together. It feels more like a partner than an investor.”
“One of the biggest upsides was the talent network they have. Every introduction was thoughtful, relevant for the next stage of our business, and has significantly raised the bar on our team.”
Experienced partners, taking a different approach
We strive to be a different kind of partner - people-first, focused, and patient. By partnering with just one or two vertical software companies each year, we take a hands-on approach that allows us to provide the dedicated expertise and time needed to build market leaders - while creating lasting partnerships along the way.
Empathy
We know what it takes to build a successful software business - the ups, the downs, and the challenges of early-stage growth. We’re strategic-doers, ready to roll up our sleeves and stand alongside you to do the work.
Focus
We focus on one type of company, at one specific stage, entering only one to two partnerships per year. This focused approach enables us to work deeply with you and your team, supporting you every step of the way.
People-First
We believe the best companies are built by the best people - big thinkers with small egos. Through our extensive personal networks, we help you assemble hyper-talented teams that know how to win.
Patience
Our capital comes from a select group of world-class software entrepreneurs and investors who share our values. We understand that building market leaders takes time and remain focused on long-term success, not short-term gains.
We've got you and you’ve got this.
